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Your Data

Privacy Policy

Effective Date: 1st April 2022 [Note: You must update this date]

Skylark Animal Art (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains what personal data we collect from you, how we use it, and your rights regarding that data.

By using our website (the “Service”), you agree to the collection and use of information in accordance with this policy.

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1. What Information We Collect

 

We collect information to provide and improve our Service to you.

A. Information You Provide When you use our Service (for example, to make a purchase, create an account, or contact us), we may ask for:

  • Contact Information: First name, last name, and email address.

  • Shipping Information: Phone number, address, city, and postal code.

B. E-commerce Data To operate our WooCommerce shop, we must collect data to:

  • Keep track of the products you add to your shopping cart.

  • Process your payment and order information at checkout.

  • Calculate shipping and tax rates.

C. Automated Data (Usage & Cookies) We automatically collect data on how you use our Service, such as:

  • Your IP address, browser type, and device.

  • The pages you visit, the time and date of your visit, and time spent on pages.

  • This data is collected using “Cookies” (small files stored on your device) and similar technologies.

 

2. How We Use Your Information

 

We use the data we collect for the following purposes:

  • To provide and maintain our Service.

  • To process your transactions, fulfill your orders, and manage your account.

  • To communicate with you, including providing customer support and sending order confirmations.

  • To send you newsletters or marketing (you may opt out at any time).

  • To monitor and analyze our website’s usage to improve our Service.

  • To detect, prevent, and address fraud or technical issues.

  • To comply with our legal and tax obligations.

 

3. Who We Share Your Information With

 

We do not sell your personal data. We only share it with trusted third-party Service Providers who help us operate our business.

  • Payment Processors: We use Stripe to process payments. We do not store or collect your payment card details. This information is provided directly to Stripe.

  • Shipping Carriers: To fulfill your order, we must share your name, address, and phone number with our shipping partners (e.g., Royal Mail, UPS, etc.).

  • E-commerce Platform: Our shop is powered by WooCommerce, which processes your data to manage cart and checkout functions.

  • Analytics: We use Google Analytics to understand website traffic. You can opt out using the Google Analytics Opt-out Browser Add-on.

  • Marketing: We may use remarketing services (like Google, Facebook, or Pinterest) to advertise to you. You can opt out of this via their respective ad settings.

 

4. Cookies

 

We use cookies to operate and analyze our site.

  • Essential Cookies: These are necessary for the website to function (e.g., your shopping cart).

  • Preference Cookies: These remember your preferences and settings.

  • Analytics & Marketing Cookies: These help us understand traffic and show relevant ads.

You can instruct your browser to refuse all cookies, but some parts of our Service (like the cart) may not function.

 

5. Data Retention, Security & Transfers

 

  • Data Retention: We retain your data only for as long as necessary. For customer orders, we are legally required to retain information (like your name, address, and sales records) for a minimum of 6 years for UK tax and accounting purposes.

  • Data Security: The security of your data is important to us. While we use commercially acceptable means to protect it, no method of transmission over the Internet is 100% secure.

  • International Transfers: If you are located outside the United Kingdom, your data will be transferred to and processed in the United Kingdom.

 

6. Your Data Protection Rights (GDPR)

 

If you are a resident of the European Economic Area (EEA), you have specific data protection rights. You have the right to:

  • Access, update, or delete the personal data we hold on you.

  • Request correction of any inaccurate information.

  • Object to our processing of your personal data.

  • Request that we restrict the processing of your data.

  • Request a copy of your data (data portability).

  • Withdraw your consent at any time.

To exercise any of these rights, please contact us. You also have the right to complain to a Data Protection Authority.

 

7. Children’s Privacy

 

Our Service is not intended for anyone under the age of 18 (“Children”). We do not knowingly collect personal information from children.

 

8. Changes to This Policy

 

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Effective Date” at the top.

 

9. Contact Us

 

If you have any questions about this Privacy Policy, please contact

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